I believe in buying not selling.
I develop campaigns that build brands through trust and loyalty.
This can and should be done online and offline together.
“It’s the brand, stupid. Put simply, companies have to funnel everything – and I mean everything, even the smallest decision or action – through this prism:
Will it help or hurt the brand? If you’re not doing that, you’re not doing your job. It’s that simple.”
– David F. D’Alessandro,
CEO John Hancock Financial Services Inc.
“If it does everything, it’s not good at anything.”
– My friend Greg